2013 ISBN 9780170192484Edition
AU / NZ
Published: 2012 by
Cengage Learning Australia
Available for purchase on CengageBrain.com
Available formats and resources for instructors
BCOM Asia Pacific Edition: Asia Pacific Edition (Print)
In today’s fast-paced business environment, communicating effectively with multiple audiences is more essential—and more challenging—than ever. BCOM Asia Pacific edition is specifically aimed at business students studying communication skills in a business degree.
The blended learning BCOM package of text and online resources combine a strong emphasis on sound writing principles with practical coverage of real-world spoken, electronic, and written communication situations and strategies that play a vital role in modern business. To help students translate communication theory into applied best practices BCOM has an abundance of model documents and local and global examples.
A new approach to learning the principles of business communication, BCOM is the Asia–Pacific edition of a proven and innovative blended learning solution. This being a concise and complete text alongside a suite of online learning activities that will ensure student success in business communication.
eBook: BCOM Asia Pacific Edition
This eBook is provided in VitalSource format. It is accessible on and offline on Mac, PC, Android & iOS.
Teaching supplements and resources are also available as a companion to this title.
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