c ISBN 9780170192484Edition
AU / NZ
Published: 2012 by
Cengage Learning Australia
Available for purchase on CengageBrain.com
Available formats and resources for instructors
BCOM Asia Pacific Edition (Print)
In today’s fast-paced business environment, communicating effectively with multiple audiences is more essential—and more challenging—than ever. BCOM Asia Pacific edition is specifically aimed at business students studying communication skills in a business degree.
The blended learning BCOM package of text and online resources combine a strong emphasis on sound writing principles with practical coverage of real-world spoken, electronic, and written communication situations and strategies that play a vital role in modern business. To help students translate communication theory into applied best practices BCOM has an abundance of model documents and local and global examples.
A new approach to learning the principles of business communication, BCOM is the Asia–Pacific edition of a proven and innovative blended learning solution. This being a concise and complete text alongside a suite of online learning activities that will ensure student success in business communication.
eBook: BCOM Asia Pacific Edition
This eBook is provided in VitalSource format. It is accessible on and offline on Mac, PC, Android & iOS.
Teaching supplements and resources are also available as a companion to this title.
It’s so much easier when there are resources available to help you teach.
Interested in instructor materials?
Cengage Learning verify all requests before sharing instructor materials
Sampling is only provided to Australia, NZ & Pacific Island locations