Managing International Business | 1st Edition

Neil Coade
Product cover for Managing International Business 1st Edition by Neil Coade
Copyright 1997 | Published December 1996
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Buy Paperback : Managing International Business ISBN: 9780415139199
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About This Product

Managing International Business is aimed at managers who require a guide to developing their business operations on an international scale. It draws on the experience of world class companies at the forefront of thinking in terms of international business and contains examples from real companies. Worksheets, summaries and exercises ensure that the theory is related to real life. Key features include: * the elements of market analysis required to launch a business overseas * guidance on how to influence the international strategy of your business * advice on how to construct a dynamic market entry strategy * easy ways to search for a competitive advantage.